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Alex Rivera
Rivera & Co. · Local business owner
3/7
2Know your audience

Stop treating every follower like a stranger

Your followers already raised their hand. Speak to them like people who know you, not a cold crowd. For example, reference past posts, inside jokes, or common questions instead of reintroducing yourself every time.

Cold crowd
  • Reintroduce yourself each time
  • Talk to no one in particular
Warm audience
  • Reference shared context
  • Speak to who's already listening
Rivera & Co.
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Rivera & Co.06 / 07
05
After the yes

Follow up after the first yes

The first purchase is the start, not the finish. Check in, say thanks, and invite them back. For example, a simple thank‑you message after a sale turns a one‑time buyer into a repeat customer.

Repeat loop
1Say thanks
2Check in
3Invite back
4Ask for referral
Alex Rivera
Alex RiveraLocal business owner · Your City

5 mistakes that quietly cost you customers

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Rivera & Co.